ethnicomm was originally established by Bhupesh Shah in 1995 as a small niche marketing firm catering to the needs of businesses seeking to connect with ethnic markets. In 2005, the company incorporated and expanded their services to include salesmarketing and web strategy services. Although we do a lot, we focus on what we do well. If we can’t directly help you, we will find a trusted partner or firm that can. Bhupesh has been a buyer, a seller and a marketer for companies ranging in size from $7 million to $7 billion. He can often be found in lecture halls – fulfilling his lifelong goal of teaching by working as a Marketing Professor and Social Media Program Coordinator at Seneca College in the School of Marketing.



  • basic computer applications
  • purchasing management
  • international logistics
  • international business management
  • business fundamentals
  • marketing
  • metrics
  • export marketing
  • digital media
  • social media strategies
  • marketing and sales
  • organizational behaviour
  • customer service
  • economics of industrial design
  • case studies in industrial design
  • design management
  • professional practices 1 and 2 (for interior designers)
  • applied research methodology
  • applied research project
  • intercultural behaviour and communication

He holds an MBA from the Schulich School of Business at York University and a B.Sc in Anthropology and Microbiology/Biochemistry from the University of Toronto. Further details can be found on LinkedIn or by following ethnicomm on Twitter.