Time is money. People want an instant response, especially when it’s a quick question about delivery times or hours of operation.
That’s where instant messenger marketing through conversations using messaging apps like Facebook Messenger, WhatsApp, or WeChat can help. Communication is instant and both parties get a record of the conversation. They can even come in and out of the conversation at their convenience.
As a small business, you may not have the resources to personally answer questions or help your customers take actions like booking an appointment or downloading a form. A messenger bot or chat bot can help you automate conversations and give you the time to do more with less. Depending on your target customer, instant messenger marketing via chat might even be preferred to in-person meetings or text messaging!
Ready to test out these tools? Or do you already use them and want help extracting more value out of them? Either way, you can schedule a call or use our own chat bot to start the conversation.